How to Build Local Citations in 2026 (Step-by-Step)
Local citations still matter in 2026 — but only the right ones. Here's where to submit, how to keep NAP consistent, and how to monitor.
What is a local citation?
A citation is any online mention of your business name, address, and phone (NAP). Directories, review sites, social profiles, news articles — all citations.
Why citations still matter
Google uses citations as a consensus signal. Consistent NAP across 50+ sources tells Google your business is real, established, and located where you claim.
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See SearchRush pricing →The 4-step build process
1. Lock your NAP
Pick one canonical format. "Suite" not "Ste." Include "LLC" everywhere or nowhere. Phone format consistent.
2. Submit to Tier 1 (top 50)
Yelp, Apple Maps, Bing Places, Facebook, BBB, Yellow Pages, Foursquare, Tripadvisor, Mapquest, etc.
3. Submit to industry directories
Healthgrades (medical), Avvo (legal), Houzz (home services), OpenTable (restaurants).
4. Monitor monthly
Citations decay. Sites close, listings get edited, duplicates appear. SearchRush monitors continuously and flags inconsistencies.
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