LLM Citations: The New Local SEO Signal
LLM citations — mentions of your business inside ChatGPT, Gemini, Perplexity, and Google AI Overviews — are the new local pack. Here's how to win them.
What is an LLM citation?
An LLM citation is when a large language model (ChatGPT, Gemini, Perplexity, Claude) mentions your business by name in response to a user query — usually with a link or attribution.
Why they matter
Google's traditional 10 blue links are losing share. AI Overviews now appear on 30%+ of local queries. ChatGPT and Perplexity answer "best near me" questions millions of times a day. If your business isn't being cited, you're invisible to the next wave of search.
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See SearchRush pricing →How LLMs pick who to cite
- Authority signals: mentions on Wikipedia, news sites, industry publications
- Consensus: consistent NAP and reviews across the web
- Recency: Perplexity especially favors recent content
- Structured data: Schema.org markup helps LLMs parse your business
- Direct training presence: being in Common Crawl, GitHub READMEs, large public datasets
The 5-step plan
- Audit current LLM mentions (SearchRush AI Visibility)
- Build authoritative third-party mentions
- Optimize Schema.org markup site-wide
- Publish content that exactly matches LLM prompt phrasing
- Track weekly and iterate
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